In Web Development secret #1 Video, Ford Saeks explained why your web designer shouldn’t be in control of the marketing process and that you should identify your specific outcome for each area and page of your website. Lets take a closer look at more Web Development and Internet Marketing secrets.

Secret # 2: Get more domain names. Okay, this secret isn’t really about design, but it was so important, I included it anyway.

We have over 300 domains. You probably don’t need that many but I bet you could benefit from getting a few more great ones.

Have you ever needed to find a company or their phone number so you just open a browser and try to guess at their domain? You try 3 or 4 spellings, but cant find the site your looking for?
The reasons for getting more domains are: 1. To make it easier for people to find you. 2. Give them a domain that’s easy to remember. 3. Have domains that are easy to spell. 4. have domains that are easy to read. 5. use them for tracking particular promotions. 6. Keep your competitor from using them. 7. use them in Pay-Per-Click Advertisements.

This doesn’t mean changing your main domain—it means getting other keyword domains, like I did for this show, www.profitrichmarketing.com

And like one of my clients, Mission Valley Bank did when they were looking for a new promo idea. Instead of driving traffic direct to MissionValleyBank.com, they added a new domain, www.coolest-bank-in-town.com. They used it on billboards and display ads so they could track the response from their advertising and give prospects something easy to remember.

Get new Domains With Hyphens and keywords too.
Other extensions like .net, .org, .info. and the new .mobi. With more and more people using their mobile phones and PDAs to access the Internet, now’s the time to get a .MOBI
The .com is still your best choice. Search for domains online. A few popular sites are NetworkSolutions.com, GoDaddy.com or DeletedDomains.com. I like to search on deleted domains because its a site dedicated to listing domains that others have let expire so you can snatch them up.
Secret # 3: Re-design your site from the Marketing perspective first—then from the Artistic View.
Have a method of capturing visitor contacts. Make it copy driven, photo/graphic complimented. Remember, Text sells, graphics attract attention. Benefit copy with clear headlines and action steps on EVERY PAGE. Let me repeat this last one you need to have CLEAR HEADLINES and SPECIFIC ACTION STEPS ON EVERY PAGE.

This doesn’t mean you need obnoxious HUGE HEADLINES in ALL CAPS, it means if a visitor lands on a particular page, will they know what to do and where to click next? Isn’t that the point of your site to get them to read and click on what you want? Of course it is, but way too often the action step is just left off the page. When I ask clients about this, they respond Well, there are navigation links at the top and bottom.

Okay. So Lets say I’m reading about your products or services. You tell me all about your products and then just leave me hanging to figure out what to do next? Wouldn’t in make more sense if you had a CLEAR action step guiding me the next step? Each page should offer a clear path. This includes all the pages on your site. I know you may not be selling on every page, but you do need to have linked” action steps read more, Contact us for details Get it today, Find out how we can help Make sure there are clear LINKS on what to do next.

Add testimonials Its easy to get testimonials just ASK your customers for them.
Thank you page offers are often overlooked this idea can dramatically improve sales. These are the pages that visitors land on after a sale, or when the fill out a form or make a sale. Use them for a special offer or give them a free bonus they weren’t expecting.
Use Flash effectively, and consider using Audio & Video messages or demos. The future of the web is video. Its so much easier now to add video clips for sales and promotional purposes.
Make sure your design isn’t getting in the way of your marketing message.

How are you doing with your notes and action steps? You should be compiling quite a to-do list.
Internet Marketing Speaker, Ford Saeks is available for keynote presentations, corporate and association training presentation on Internet Marketing, Social Media Marketing and Business Success.

Reach Ford Saeks at his official website at http://www.ProfitRichResults.com or call him direct at 316-942-1111

Duration : 0:5:1

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