This is part 1 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog http://tinyurl.com/dmaf2w and here http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-gerd-leonhard/

Duration : 0:9:56

Technorati Tags: 3 strikes, APICulture, Apple, Broadband Culture, Control, End of Control, Flat Rate, Future, Future of Content, Future of Music, Futurism, Futurist, gerd, gerdleonhard, IFPI, Internet, Media, mobile, Mobile Monday, mobility, MPAA, Nokia, Openness, RIAA, The Long Tail, Web2.0, Wikinomics

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