How To Advertise Your Mobile Notary Business
Advertising your mobile notary business is a full time job in itself if you want to be successful. Good marketing will drive new clients to call you again and again as long as you do a quality job for them. But how do you get them to call you in the first place? That is what we will explore in this article.
Traditional Marketing
Business cards and donuts or bagels can be a lethal combination if used correctly in your mobile notary business. It’s not easy to pound the pavement and go into escrow and mortgage offices, but the payoffs can be very large. This is a common practice among notaries and so most of your clients will already have had many visitors before. To make yourself standout, make sure and bring some sort of food item. Also then offer to take any job they can give you anytime, regardless of how far away it is. If you have to drive 3 hours for their first job, and that is how you get an in with them, than that is what you have to do. No one said this would be easy!
Referral Marketing
By asking your current clients to refer you to others in the industry you can increase your network of potential clients very quickly. Referrals are one of the best ways to gain new clients as a mobile notary. Make sure you are asking for the referral. If you don’t ask for it, you’ll likely never get it. Ask for it.
Online Marketing
In the last few years more and more people are going online to find services, including that of mobile notaries. Make sure you have some sort of web presence. If you have your own site, great! If not, make sure you have someone manage your online marketing for you. There are a few good directories on the web, but most are pretty full when it comes to slots left available, especially if you are in a metro area.
Scott Krager
http://www.articlesbase.com/real-estate-articles/how-to-advertise-your-mobile-notary-business-118526.html
2 Responses to “How To Advertise Your Mobile Notary Business”
What do I need to start a mobile notary business in the state of CA?
I already have my CA notary public commission, but what else do I need to get started? A separate business license? Enlist to one of those online mobile notary websites? Or should I go to a title company and advertise my services? This has been asked a few times in the past, but none of the answers have been to my satisfaction. I am looking for a step-by-step process to get started.
By dkbehler on Dec 24, 2009
I assume you’re looking to do primarily loan closings/signings.
To start a business, you’ll need to get a business license through your county and a ficticious business statement (if you’ll be using anything other than your name – e.g.: "NorCal Signing Specialists"). I’d suggest you get a TIN (through the IRS) assigned to your business as well.
Then you’ll need experience, experience and experience – if you make even a minor error on a loan package, you could cost someone their loan agreeement and will certainly lose future business from the broker/escrow officer. Most will suggest that you take a loan signing certification couse, either through the NNA or a private school. A good way to fatten up your notary journal is to get a part-time job for a few months at a Mail Box or UPS store.
You’ll also need basic business outreach tools – business cards, personalized invoice forms, etc. You’ll need a good laser printer (for eDocs) and (eventually) a mobile copy machine ($100 at Costco).
Maybe even ask succesful mobile notaries in your area if you can "ride along" with them on signings and then (again, with experience) work under their banner and service their clients for a cut of the fees.
I personally haven’t had too much luck with the online signing companies (too little pay and extreme micro-management). I’d sign up with several – anything to get experience – but understand that they won’t pay the bills.
From there, it’s a matter of business outreach. Talk to escrow/title companies, loan brokers and banks. If they like you, trust your professionalism and have faith that if they assign you a signing, it’ll come back letter perfect. Most will have additional insurance requirements and expect you to have had 100+ loan closures under your belt. The real key is to have solid relationships with several top-producing title/escrow companies that’ll think of you first when a package needs to get signed (they’ve got tons of us to choose from) – that’ll take time to cultivate so start networking ASAP.
Understand that what you’re really asking for is the Rosetta Stone of the business – a pass to the head of the line that we’ve spent a lot of effort working our way through.
Good luck. E-Mail me if you have specific questions.
References :
4 years as a mobile signer.
By monty1775 on Dec 24, 2009