Mobile marketing, also called m-commerce, is a modern way to target customers via their mobile phones. From a database of mobile numbers, you can send people short texts about your product, with the option of replying via a simple mobile short-code to find out more, or even make a purchase.
Mobile marketing has all sorts of benefits over other types of e commerce, for example relying on website traffic. Such as:
1. It is relatively low cost. Even if you use a mobile marketing company and specialised payment options, it still works out cheaper than other advertising options.
2. It benefits from modern technology. PCs and laptops are expensive items, and more and more people are purchasing Smartphones over new laptops. This means potential customers effectively have a PC in their pockets – with instant access from your marketing alerts wherever they go. Even a basic mobile phone can send and receive texts, which is all you need to be in business.
3. Mobile marketing targets the customer. If someone has to Google for your product, anything may happen; they may give up, they may browse and then not buy, they may buy from a competitor who is higher up the Google rankings. But with mobile marketing the seller contacts the customer with a test alert, which 9 out of 10 users will open, out of curiosity. If your product looks interesting, you’re 80% of the way to making a sale.
4. Mobile marketing relies on the moment. M-commerce is ideal for low-priced goods and services, which people generally buy on impulse. What could be more impulsive than a text alert?
We at MPP Global have a full range of mobile marketing solutions to suit every size and type of business.
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2 Responses to “Understanding the benefits of mobile marketing”
Feedback on my essay !!! Much Appreciated.?
As human society continues to ascend further into the information age, there can be no more accurate statement than the popular maxim ‘knowledge is power’. In twenty-first century society, necessary and sought after information is often, if not always, available at the touch of a button. Civilization has shifted from times where knowledge, information, and communication with the external world had to be fully pursued and looked for in what the average modern man would consider unconventional and time consuming procedures and methods. Due to the fact that information was not easily obtainable, knowledge and general information was usually held by the ruling class and those people who were categorized as having higher socio-economic standing. The modern era however has been characterized by a massive explosion of easily accessible information and data in convenient places and institutions such as libraries, educational institutions, and eventually to the common home via electronically transmitted and networked data. This shift from institutionalized to household access has further evolved to hand held, portable mobile access for the average person.
One of these common devices is none other than the Blackberry smart phone. The blackberry is a modern day mobile telephone intertwined with all the features of a house hold computer. The functions of a Blackberry smart phone range from voice communication, electronic mail, word processing and popular document viewing, to global positioning system and even geographical data provider. Furthermore, it also includes instant messaging, multimedia playback, and photographic functionality. It is a rather small, light weight apparatus which fits comfortably into any jacket or pocket for maximum portability. Due to its multifunctional capabilities, the Blackberry smart phone has now become a social norm, a cultural object, and one of the most desired material and technological objects of our time. Just by taking a cursory glance at the Blackberry’s official slogan “Connect to everything you love in life,” it is easy to see how it appeals to almost anybody by implying that an individual will be able to obtain information on anything of importance or interest to them.
The Blackberry smart phone is sold through almost every major telecommunication company in Canada, and around the globe. Over the past few years, many of these companies have made this once extremely expensive commodity a now relatively financeable product. There are a vast amount of different types of people and corporations that benefit from the Blackberry smart phone. Of course there is the obvious set of people who profit from the technological advances of the Blackberry smart phone such as the company itself, the consumer, and the major network provider that sells this product. In addition, there is a rather significant external group who benefits from these phones such as marketing firms, and associative corporations. It is also worth mentioning the increase or boost in e-commerce that the Blackberry provides whether it is personal, or business related. As the Blackberry smart phone becomes a social norm and standard in our society and the telecommunication market, anything below or inferior to the Blackberry’s capabilities and services is considered sub-par and incompetent. Therefore, those lacking a Blackberry are considered to be at a disadvantage both functionally and socially as it solidifies its position as a culture icon and trend.
A key aspect of understanding the Blackberry’s design can be best described through the notion of simplicity. Marketers strive to make the Blackberry, such a technologically advanced and highly intricate piece of machinery, as simplistic as possible so that it will appeal to a larger target audience. In this way, the Blackberry is not only limited or restricted to members of society which can be classified or labelled as being “technologically savvy.” Several main design features for maintaining simplicity and ease of use can be found in the form of scroll wheels, touch screens, and context menus for already divided and stratified aspects of the menu. The Blackberry has affected me personally by instilling a feeling of inadequacy as compared to my peers and the general populace who continues to indulge and consume more and more into the smart phone market. As a student, I am personally unable to have the funds for a Blackberry data plan which allows me to access and utilize it to its full capabilities and potential beyond simple voice communication which any other less expensive cellular device can provide. Within the general context of modern social life, the Blackberry simply and effectively allows for much deeper and intricate levels of networking and communication amongst the general populace. Communicational time barriers are virtually removed as the Blackberry allows for more real-time communication and data exchang
By Lulu L on Mar 8, 2010
Take it to your writing center. There are things that sound colloquial and don’t add to your argument ("none other than", etc.). You need someone that you can discuss the assignment with (no essay is actually "good" unless it meets the assignment criteria), and talk about what’s good, bad, or ugly about this.
References :
By M S on Mar 9, 2010