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Mobile Monday AMS Futurist Gerd Leonhard Mobile Content Futures (Part 2)

admin — Sun, 20 Dec 2009 20:57:04 +0000

This is part 2 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog http://tinyurl.com/dmaf2w and here http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-gerd-leonhard/

Duration : 0:9:39

Technorati Tags: 3 strikes, APICulture, Apple, Broadband Culture, Control, End of Control, Flat Rate, Future, Future of Content, Future of Music, Futurism, Futurist, gerd, gerdleonhard, IFPI, Internet, Media, mobile, Mobile Monday, mobility, MPAA, Nokia, Openness, RIAA, The Long Tail, Web2.0, Wikinomics

Mobile Monday AMS Futurist Gerd Leonhard: Mobile Content Futures (Part 3)

admin — Fri, 13 Nov 2009 19:12:03 +0000

This is part 3 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog http://tinyurl.com/dmaf2w and here http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-gerd-leonhard/

Duration : 0:9:48

How mobile impacts advertising – Andrew Grill Mobile Monday Amsterdam

admin — Fri, 13 Nov 2009 19:12:02 +0000

Andrew Grill, a leading mobile advertising evangelist, talks about how mobile impacts advertising. Your mobile tells a whole lot about you, but the advertising industry has not yet tapped into the full potential.

Andrew talks about the worlds most successful mobile marketing campaign, what is happening now and the importance of making campaigns measurable.

He also shares some mobile secrets

more information at http://londoncalling.mobi

Duration : 0:37:12

Technorati Tags: #momoams, agencies, Amsterdam, andrew, Andrew Grill, B. Joseph Pine II, brands, frequency, grill, Joe Pine, Joe Pine II, Joseph Pine, London Calling, marketing campaigns, measurable, mobile advertising, mobile campaigns, mobile case studies, mobile evangelist, mobile marketing, Mobile Monday, Mobile Monday amsterdam, mobile secrets, momo, MoMo video, reach, relevancy, thought leader

Mobile Monday Amsterdam Futurist Gerd Leonhard: Mobile Content Futures (Part 1)

admin — Tue, 03 Nov 2009 22:35:07 +0000

This is part 1 of Gerd Leonhard’s presentation at Mobile Monday in Amsterdam, March 30, 2009. Gerd talks about where mobile Media & Entertainment is going, the trend towards open platforms and collaborative ecosystems, the need for filters and curators, advertising 2.0, the digital music flat rate, and much more. See the details and PDF at my blog http://tinyurl.com/dmaf2w and here http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-gerd-leonhard/

Duration : 0:9:53

Mobile Monday Amsterdam Futurist Gerd Leonhard on Mobile Content Futures (Part 4)

admin — Tue, 27 Oct 2009 06:01:58 +0000

Duration : 0:9:56